Our Contributors
This wouldn’t have been possible without their wisdom and heartfelt articles 💌 to you.
Feel free to approach anyone of them via LinkedIn for a coffee chat! ☕
Daniel Lee (Co-Creator)
Intrigued by how consumers make purchase decisions along with the challenge of persuading them from both a tangible and intangible angle, Daniel takes a keen interest in brand strategy.
Article Contributed: “Branding: The Magic of Marketing”
Nicole Ng (Co-Creator)
Wanting to graduate without any regrets, Nicole has explored advertising, FMCG (Nestlé), Changi Airport, Twitter and most recently, UX Design. Her current obsession is gamification and behavioural design.
Article Contributed: “UX Design from a Marketing Perspective”
Rena (Tan) Ling
(Marketing Professional)
With over 20 years' experience, Rena is a creative and passionate marketing and branding advocate. Her best asset is developing dynamic marketers with strong commercial acumen and innovative flair.
Article Contributed: “The Future Marketer: What Does It Take To Be One?”
Adam Afiq (Contributor)
Passionate about Business Operations, Adam has local and overseas industry experience in logistics and start-ups (Tech). He hopes to be involved in Business Operations with emerging economies in SEA.
Article Contributed: “Marketing from an Operations Perspective”
Aman Mittal (Contributor)
Deeply passionate about technology & people and guided by the mantra "learning by doing", Aman has gained experience across various roles in tech startups & MNCs, in Singapore & Silicon Valley.
Article Contributed: “Product Marketing: Marketing or Not?”
Andrew Leong (Contributor)
Always on the lookout for new experiences, Andrew has explored Digital Marketing, Market Research and most recently B2B marketing. He is particularly interested in Data and Tech in marketing
Article Contributed: “Painful start in Uni? Let me help.”
Bryan Oh (Contributor)
A digital marketing enthusiast specialising in SEO, Paid Search and Social Media having worked with Grab, Mindshare & Dyson. Excited to be given a chance to navigate the waters of Digital Marketing.
Article Contributed: “Dissecting Online Advertising”
Ei Ei Phyu (Contributor)
Being a lover of all things related to beauty and fashion, Ei Ei is naturally drawn to retail. Currently, she's working on mastering the e-commerce aspects to understand omni-channel strategies.
Article Contributed: “Retail is Alive and Well!”
Felicia Chong (Contributor)
Bagging experience in the beauty, tourism and most recently, the e-commerce industry, Felicia constantly seeks opportunities to learn and pursue wholeness instead of perfection.
Article Contributed: “Tough Time Managing Your Relationships? Try CRM.”
Glenna Lee (Contributor)
As a consumer that fell in love with how brands empower people. Glenna is pursuing trade marketing as it serves as a middle ground for her to communicate brand purpose and drive growth for the brand.
Article Contributed: “Trade Marketing: Unboxing B2B2C”
Jermane Tan (Contributor)
Fascinated by what attracts consumers to purchase through experiences, Jermane is highly driven and motivated to seek for platforms and opportunities to market any products or services.
Article Contributed: “Have Faith! Not Fear”
Kai Lin Sng (Contributor)
A passion for digital marketing and traveling led Kai Lin to pursue a variety of internships, in Singapore and Silicon Valley. She specialises in SEO, social media and influencer marketing.
Article Contributed: “The Path Less Travelled, but I’m Happy”
Khai Sheng Aw (Contributor)
An accounting student by day, a design & data enthusiast by night, Khai Sheng spends his free time deciding which colour palette would look best on his bar charts.
Article Contributed: “Market Research ≠ Data Crunching”
Lydia Lim (Contributor)
Lydia once lived the agency life in OMD and Dentsu as a media (social/digital) intern. She also enjoys trying new stuff and gaining mastery in them - her newest adventure being polymer clay earrings.
Article Contributed: “Exploring Advertising: An overview of Media”
Ong Li Yan (Contributor)
Passionate about connecting talents to amazing opportunities, she constantly seeks to help others connect the dots between her two seemingly unrelated majors: HR and Marketing. Li Yan is now at Garena in Talent Acquisition.
Article Contributed: “Even in HR, you can still think like a Marketer!”
Samantha Lye (Contributor)
With a desire to build experience and knowledge in the retail industry, Samantha has immersed herself in this field by focusing on internships ranging from mall management to fashion.
Article Contributed: “The Dynamic Retail”
Sheng Cheong (Contributor)
Working towards establishing his own fashion label, Sheng's main goal in SMU was to experience as many facets of the fashion industry as he can- from start-ups to MNCs, fast fashion to luxury.
Article Contributed: “A Strategic Mindset to Choosing your Internship”
Trenna Ong (Contributor)
Trenna is a driven and forward-looking individual who highly values any kind of self-improvement. She lives and breathes skincare, dreaming of the day she has her own beauty business.
Article Contributed: “Partnership is Marketing!”
Wei Jian Leow (Contributor)
A self-proclaimed learning junkie, Wei Jian listens to podcasts at 1.3x the speed. He loves to connect with others, exchange experiences and advice on how to live life better, smarter and happier.
Article Contributed: “Programmatic Is Not Problematic”